Hosting a Swan Song Event

UPDATE FOR PARTICIPANT HOSTS: please click over to the SWAN SONG FESTIVAL 2019 website and view the sample events. Please ensure you send to your short description, long description, location, time, fees, and event images, PDF poster and sponsor images.


We are pleased you are interested in joining the Swan Song Festival and we thank you. We invite you to send us a letter of intent describing an event that you would like to host in your area.

 In order for CDC to partner with your event and for it to be approved and posted on the CDC site, it is important that it aligns with the mission of CDC. (see below and review the CDC website). Each event must connect to the CDC themes of holistic, meaningful and sustainable community dying and deathcare practices.

All events will be linked as much as possible to our work with provincial and national media.

All local and regional events must be co-branded with CDC as per CDC requirements using the Swan Song Festival image and the CDC logo and mission statement. (logos/images will be made available)

All event listings must be accompanied with final logos and event specific art

  • Letter of Intent should be received no later than May 31 EXTENDED TO: June 15th 2019. Any questions can be directed to Judith McGill (Member of the CDC Swan Song Steering Group) at:
  • To optimize national media coverage the CDC has chosen to host a Swan Song Festival on an annual basis beginning on October 19th, 2019. From that date forward the annual event will be held on the first Saturday following Thanksgiving.

If you have any further questions please direct them to Judith McGill (Member of the CDC Swan Song Festival Steering Group) at:

Step 1:

Write a Letter of Intent:

Share your vision/imagination/initial concept for the event.

Please write a letter of intent by following the steps outlined below.

  • How would you describe your vision/imagination/initial concept for the event.
  • What are you trying to achieve?  (Goals and Purpose of the event)
  • Who are you aiming the event at? (intended participants at the event)
  • Describe how your vision aligns with the CDC mission.
  • Who do you intend to engage in Hosting and sharing responsibility for the event? (Which partners (if any) will you be working with you alongside Community Deathcare Canada?)

Step 2:

Share any steps/groundwork that you have already undertaken (as a Host Team) to plan and advertise (including any material) your event.

  • Development of a Host Team: Any work done to date
  • Partnerships developed to date:
  • Venues secured to date:
  • Advertising – concept stage or developed

Step 3:

We expect that each event will need a Host Team to organize and host the event.

Please provide relevant contact information for the point person (Lead Host) from your Host Team

Lead Host (prepared to work closely with the National Swan Song Festival Steering Group)

  • Name:
  • Telephone:
  • Preferred email:
  • Website/s of Host Group/Partners:

Your event  will be reviewed and once approved, you will be contacted by the Swan Song Festival Planning Committee to finalize your submission. All Lead Hosts will be notified by July 3rd, 2019.

Step 4:

Building the momentum together event by event.

As we get closer to the Festival a CDC Host Support Team will be contacting you and assisting you as much as we can to ensure your event has coverage and is successful.  

What are the benefits

Alone we are small, together we are mighty. This is the goal of the Swan Song Festival, to unite on a national scale in order to bring awareness to the work of CDC and like-minded organizations across Canada. By partnering with CDC and joining our Festival, your event will be part of a national network of practitioners, organizations and citizens who are eager to transform our communities. All events will be connected and made visible to all who visit the Swan Song Festival website.

CDC will work to provide you with any available resources to help promote your event including online and media attention from local, regional and provincial networks where ever possible. We will also be creating a media kit and templates for event organizers to use to help spread awareness in their area about CDC and their Swan Song event. Our goal is to build this event over time, which we can do by working together and supporting each other.

Step 5:

Post Event Follow Up- Sustaining the Momentum Year after Year and Building a Movement

It is hoped that each of the Host Teams will offer the CDC Host Support Team some information about their events (numbers of participants, photos, media coverage..) for us to post and use as we leverage National funding for the festival and other CDC initiatives.